Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

10 01, 2023

What are User Personas

By |2023-01-10T03:27:27+00:00January 10, 2023|UX, UX design|0 Comments

User Personas are fictional, representative characters that represent the different types of users of a product or service They are created based on research and data about the target audience and are used to help designers and other stakeholders understand the needs, goals, and behaviors of different user [...]

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8 01, 2023

What are the UX Design ingredients

By |2023-01-08T04:49:39+00:00January 8, 2023|Human-Centered Design, UX, UX design|0 Comments

In UX Design, ingredients refer to the information, data, and other resources used to inform the design process. UX Design ingredients can come from different sources, including user research, market research, business goals and objectives, technical constraints, and industry trends. A set of UX Design ingredients should [...]

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6 01, 2023

Designing a Product from a Human-Centered Design perspective

By |2023-01-06T21:40:48+00:00January 6, 2023|Human-Centered Design, Product Desing|0 Comments

Human-Centered Design is a design approach that focuses on designing products, services, and experiences around the needs, wants, and limitations of the end user. This approach involves a systematic and iterative process that involves research, prototyping, and testing to create a product that is intuitive, user-friendly, and meets [...]

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6 01, 2023

How to elaborate a business elevator pitch from a Human-Centered Design perspective

By |2023-01-06T18:15:10+00:00January 6, 2023|Business, Human-Centered Design|0 Comments

A business elevator pitch from a human-centered design perspective is a brief, persuasive presentation that is designed to convince an audience to take action, such as investing in a company, trying out a product, or collaborating in some way. It typically focuses on the problem that the business [...]

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6 01, 2023

What is OKR from a Human-Centered Design Perspective

By |2023-01-06T16:04:12+00:00January 6, 2023|Agile, Product Desing|0 Comments

OKR stands for "Objectives and Key Results." It is a framework for setting and tracking goals and metrics in organizations. The idea behind OKR is to create alignment and engagement around measurable goals. In OKR, an "objective" is a clear and measurable goal that an organization or individual [...]

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6 01, 2023

What is User Research

By |2023-01-06T03:16:33+00:00January 6, 2023|UX, UX design|0 Comments

User Research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of people who use a product or service. And, it is typically conducted to inform the design of new products or features, or to improve an existing product. User research [...]

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4 01, 2023

IDEO Human-Centered Design (HCD) Design Process

By |2023-01-18T03:58:17+00:00January 4, 2023|Innovation, UX, UX design|0 Comments

IDEO Human-Centered Design (HCD) tools are based on a process and a set of techniques used to create new solutions for the world or solve existing problems. Solutions include products, services, environments, organizations, and ways of interaction. The reason is called “human-centric” is because starts and continues during [...]

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2 01, 2023

How to calculate the RoI of a Design Project

By |2023-01-02T13:09:28+00:00January 2, 2023|DesignOps, Product Desing|0 Comments

According to a McKinsey study from February 2020, nearly 66% of CEOs don't understand what their senior designers are doing. While many entrepreneurs read that design-driven company outperform their competitors and therefore invest in design programs, the concrete benefits of design remain a puzzle to most of them. [...]

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31 12, 2022

What is Aesthetic-Usability

By |2023-01-01T00:01:28+00:00December 31, 2022|UX, UX design|0 Comments

Aesthetic Usability is the idea that a product or design should be both aesthetically pleasing and easy to use. This concept is based on the idea that an aesthetically pleasing product, can enhance the user experience and make the product more enjoyable to use. The aesthetic [...]

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