A customer journey is a path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal customer. This journey typically involves several different stages, and each of them presents different challenges and opportunities for businesses to engage [...]
Dark patterns are user interface (UI) and user experience (UX) design techniques that are intentionally manipulative and deceptive. These techniques are designed and performed to trick the users into taking actions that they probably would not have taken if they were fully informed and aware of their choices. [...]
Cognitive Biases are mental shortcuts that people usually use to simplify complex information and make decisions quickly. These biases can impact the product/service user experience (UX) and the way how people perceive and interact with the product/service also. And understanding them can help UX designers to create more effective [...]
DesignOps, also known as Design Operations, is a term used to describe the strategies, processes, and practices that organizations use to manage and improve the design function. In other words, DesignOps is all about making sure that an organization's design team has the resources, support, and processes they [...]
User Experience (UX) is the overall experience of an individual using a particular product or service. It encompasses all aspects of a person's interaction with a product or service, including usability, accessibility, and emotional design. UX is mainly focused on creating a positive experience for users, ensuring that [...]
