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Juan Fernando Pacheco

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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value is more than a manual—it’s a call to action.
Books

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Thomas Lockwood

Unlocking the Power of Human-Centered Innovation In an era where innovation drives economic growth and

May 6, 2025May 7, 2025
StoryVesting: Aligning Employee and Customer Experiences for Transformative Growth
Customer Experience Uncategorized

StoryVesting

Aligning Employee and Customer Experiences for Transformative Growth In an era where businesses grapple with

April 18, 2025April 21, 2025
Title: The Customer Insights Map
Product Desing

The Customer Insights Map

The Evolution of Customer Journey Mapping For decades, businesses have relied on customer journey maps

April 17, 2025April 18, 2025
Driving Operational Excellence in Design with DevOps
DesignOps

The Essential Roles in a DesignOps Framework

Driving Operational Excellence in Design with DesignOps The rapid pace of digital transformation has propelled

January 30, 2025
DesignOps isn't just a buzzword; it's the backbone of sustainable, high-impact design practices
DesignOps

Unpacking DesignOps: From Foundation to Implementation Success

In the fast-paced world of user experience (UX) design, efficiency, collaboration, and scalability are paramount.

January 29, 2025January 29, 2025
The Starbucks journey is more than just a coffee run
Customer Experience

Part 2: Starbucks Customer Journey Map – Reflecting and Exiting

The second half of the Starbucks customer journey map focuses on post-purchase experiences, including the

January 28, 2025January 28, 2025
The Starbucks journey is more than just a coffee run
Customer Experience

Part 1: Starbucks Customer Journey Map – Entering, Anticipating, and Engaging

Starbucks has become synonymous with coffee culture, blending quality beverages with an inviting experience. However,

January 27, 2025January 27, 2025
What Industry Leaders Need To Know About Telecom Trends
Business

9 Critical Telecom Trends In 2025

What Industry Leaders Need To Know About Telecom Trends In 2025, the ongoing digital transformation

January 17, 2025January 17, 2025
The Power of Innovation Squads
Leadership

The Power of Innovation Squads

The Power of Innovation Squads: Driving Change and Growth in Organizations In today’s fast-paced business

September 20, 2024January 25, 2025
How Starbucks Elevates Customer Experience
Customer Experience

How Starbucks Elevates Customer Experience

Starbucks has become synonymous with coffee culture, not only for its high-quality beverages but also

September 18, 2024January 18, 2025
5 Essential Productivity Systems for UX Professionals
Customer Experience Leadership UX UX design

5 Essential Productivity Systems for UX Professionals

As a UX designer, manager, or director, you’re tasked with … harmonizing user needs, business

September 17, 2024January 7, 2025
In the world of UX design, leadership isn't confined to a title or position on the org chart.
Leadership

Leading Without the Title: A Guide for UX Designers

In the world of UX design, leadership isn’t confined to a title or position on

September 9, 2024January 25, 2025

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