Behavioral and attitudinal segmentation is a marketing technique that divides customers into small groups based
Tag: Behavioral Design
In the previous post, we discussed User Experience (UX) Design is the practice of designing
User-centered design is a design philosophy and process in which the needs, wants, and limitations
A User Journey Map is a visualization technique used in UX design to represent the
To calculate the return on investment (RoI) of a UX team, you will need to
User Personas are fictional, representative characters that represent the different types of users of a
In UX Design, ingredients refer to the information, data, and other resources used to inform
Human-Centered Design is a design approach that focuses on designing products, services, and experiences around
OKR stands for “Objectives and Key Results.” It is a framework for setting and tracking
IDEO Human-Centered Design (HCD) tools are based on a process and a set of techniques
Affect Grid is a tool used in UX design to help designers understand and predict
Aesthetic Usability is the idea that a product or design should be both aesthetically pleasing