In the world of UX design, leadership isn't confined to a title or position on the org chart. The misconception that leadership is tied to a role or seniority can limit your potential. In reality, leadership is a skill, not a label. Over my 20+ years as [...]
Usability is a critical factor in user experience (UX) design and refers to the ease with which users can learn and use a product. A product is said to be useful if it is easy to learn, efficient to use and satisfying to the user. Good usability is [...]
User-centered design is a design philosophy and process in which the needs, wants, and limitations of the end users of a product or service are the primary focus of the design process. In user-centered design, designers involve users in every stage of the design process, from research and [...]
To calculate the return on investment (RoI) of a UX team, you will need to consider the costs of the team (such as salaries, benefits, and any other expenses) and compare them to the benefits the team has provided to the organization. There are a few different ways [...]
In UX Design, ingredients refer to the information, data, and other resources used to inform the design process. UX Design ingredients can come from different sources, including user research, market research, business goals and objectives, technical constraints, and industry trends. A set of UX Design ingredients should [...]
Human-Centered Design is a design approach that focuses on designing products, services, and experiences around the needs, wants, and limitations of the end user. This approach involves a systematic and iterative process that involves research, prototyping, and testing to create a product that is intuitive, user-friendly, and meets [...]
User Research is the process of analyzing, studying, and understanding the needs, desires, challenges, behaviors, and motivations of people who use a product or service. And, it is typically conducted to inform the design of new products or features, or to improve an existing product. User research [...]
IDEO Human-Centered Design (HCD) tools are based on a process and a set of techniques used to create new solutions for the world or solve existing problems. Solutions include products, services, environments, organizations, and ways of interaction. The reason is called “human-centric” is because starts and continues during [...]
According to a McKinsey study from February 2020, nearly 66% of CEOs don't understand what their senior designers are doing. While many entrepreneurs read that design-driven company outperform their competitors and therefore invest in design programs, the concrete benefits of design remain a puzzle to most of them. [...]
Affect Grid is a tool used in UX design to help designers understand and predict how users will feel about a particular product or service. This tool is based on the principles of affective computing, which is the study of how computers can recognize, interpret, and respond to [...]
