Lean UX is a design methodology that focuses on creating a minimal viable product (MVP) and iterating on it based on user feedback.This approach prioritizes user needs and business goals over the traditional UX design process, which often focuses on creating comprehensive design specifications upfront. Lean UX is based [...]
Often abbreviated as CX, refers to the overall experience of a customer when it's interacting with a company channel, product, or service. Starting from the moment when they first become aware of the company and its products or services, to the point of purchase, and even after the purchase [...]
A customer journey is a path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal customer. This journey typically involves several different stages, and each of them presents different challenges and opportunities for businesses to engage [...]
Behavioral design is a field of study that focuses on understanding and influencing human behavior. It combines principles coming from design, psychology, economics, and computer science to create interventions that can help people to make better decisions and improve their well-being. The concept behind Behavioral Design relies on [...]
Service design is the process of designing and delivering a service that meets the needs and expectations of its users and business stakeholders. It involves identifying user needs and preferences, creating a service concept, prototyping and testing the service, and implementing and managing it to ensure its ongoing [...]
Design thinking is a human-centered approach to problem-solving that focuses on understanding the needs and desires of the end user. Also, it's a process that involves empathizing with the user and their needs, defining the problem to be solved, ideating across potential solutions, prototyping, testing, and iterating based [...]
Design thinking is a user-centered approach to problem-solving that involves empathy, creativity, and experimentation. The 4D UX methodology is a specific way of applying Design Thinking to user experience design. It consists of four steps: discover, define, design, and deliver, and it addresses almost all facets identifying: The [...]
